BUTT OUT KIDS ABOUT! – Kelly Ferris

Out And About Our Towns

DESIGN BRIEF:
To create a series of 4 billboards to promote the ‘Butt Out Kids About!’ Who Are You Sharing Your Smoke With? campaign for ‘Ready Mob’. These billboards needed to feature Indigenous children from each of the four towns on the Mid North Coast of Australia where each of these would be displayed, including Port Macquarie, Macksville, Coffs Harbour and Kempsey.

GRAPHIC DESIGN
PHOTO EDITING
BILLBOARDS
SIGNAGE
CAMPAIGNS

OUTCOME:
These billboards were created in collaboration with designers from ‘Ooh Media!’ and the team at ‘Ready Mob’ with a great response from each of the local communities. The designs included a competition to win NRL (National Rugby League) Grand Final tickets, accommodation and other prizes via an entry form on their website. These billboards were part of the ‘Butt Out Kids About!’ Who Are You Sharing Your Smoke With? campaign which also included TV commercials.

A Frame For Events

DESIGN BRIEF:
To create a series of designs for ‘Ready Mob’ to be printed on double-sided corflute A-Frame signs to display around their stalls at community events that represent all of their brands, such as ‘Butt Out Kids About!’ and ‘Deadly-N-Ready’.

BRANDING
GRAPHIC DESIGN
SIGNAGE

OUTCOME:
A selection of A-Frame designs were created for ‘Ready Mob’ to choose from that they could display at various community events. These designs promote each of their brands, including ‘Butt Out Kids About!’ and ‘Deadly-N-Ready’, allowing the team the option to select which ones are most relevant to their promotional activities and best suited to the age groups in attendance at any event.