Out And About Our Towns
To create a series of 4 billboards to promote the ‘Butt Out Kids About!’ Who Are You Sharing Your Smoke With? campaign for ‘Ready Mob’. These billboards needed to feature Indigenous children from each of the four towns on the Mid North Coast of Australia where each of these would be displayed, including Port Macquarie, Macksville, Coffs Harbour and Kempsey.
These billboards were created in collaboration with designers from ‘Ooh Media!’ and the team at ‘Ready Mob’ with a great response from each of the local communities. The designs included a competition to win NRL (National Rugby League) Grand Final tickets, accommodation and other prizes via an entry form on their website. These billboards were part of the ‘Butt Out Kids About!’ Who Are You Sharing Your Smoke With? campaign which also included TV commercials.