Making Music With Marketing
Tom had left his cello on the side of the road after busking in Brisbane, Australia and had been trying hard to find it for over six weeks. ‘Tom and Charlie’ decided to hire me to help with their marketing efforts to ‘Find Tom’s Cello’ and increase the chances of his much loved instrument returning to him.
A new poster design was created in various sizes for promoting around Brisbane and the Northern Rivers region, on social media platforms, as well as distributing through the crowd and displaying on stage while ‘Tom and Charlie’ performed at the ‘Splendour in the Grass’ Festival in Byron Bay. Our ‘Find Tom’s Cello’ campaign lead to interviews with ABC Radio and other local media outlets, with the cello found and returned to its very grateful owner in less than six days!