An Artistic Logo Remedy
‘Galambila Aboriginal Medical Service’ in Coffs Harbour, Australia had an existing logo that was beautifully designed by a local Indigenous artist. However, the white background limited use in other design applications and the small size they had was unsuitable for large-scale projects, including the billboards and TV commercials being created for ‘Ready Mob’ as part of their ‘Butt Out Kids About!’ campaign.
The existing logo design for ‘Galambila Aboriginal Medical Service’ was digitally redrawn in high-resolution using scalable vectors to prevent the small original logo from looking pixelated or blurry in large applications. The white background was also removed so we could overlay the logo on photographs and coloured backgrounds in future design projects, including the ‘Butt Out Kids About!’ campaign for ‘Ready Mob’.