POSTERS – Find Tom’s Cello

Making Music With Marketing

DESIGN BRIEF:
Tom had left his cello on the side of the road after busking in Brisbane, Australia and had been trying hard to find it for over six weeks. ‘Tom and Charlie’ decided to hire me to help with their marketing efforts to ‘Find Tom’s Cello’ and increase the chances of his much loved instrument returning to him.

OUTCOME:
A new poster design was created in various sizes for promoting around Brisbane and the Northern Rivers region, on social media platforms, as well as distributing through the crowd and displaying on stage while ‘Tom and Charlie’ performed at the ‘Splendour in the Grass’ Festival in Byron Bay. Our ‘Find Tom’s Cello’ campaign lead to interviews with ABC Radio and other local media outlets, with the cello found and returned to its very grateful owner in less than six days!

GRAPHIC DESIGN
PHOTO EDITING
POSTERS & FLYERS
CAMPAIGNS

POSTERS – Tom & Charlie

Promoter of Performers

DESIGN BRIEF:
‘Tom and Charlie’ were booked for a last minute gig in Byron Bay following their performance at the ‘Splendour in the Grass’ festival. They asked me to create a poster using supplied images for promoting the event in a similar style to the ‘Find Tom’s Cello’ posters that were displayed all over the Northern Rivers region a few weeks earlier.

BRANDING
GRAPHIC DESIGN
POSTERS & FLYERS

OUTCOME:
Two designs were created for ‘Tom and Charlie’ to use for promoting their upcoming event and included blank templates they could edit for other future gigs also. These posters were recognisable by many locals who had seen and supported the ‘Find Tom’s Cello’ campaign and gained attention from new audiences as well. These posters attracted a large crowd to their gig despite having only three days to promote the event.