Your social media posts should be interesting to your target audience and encourage them to interact and engage with your online community. Ensure your social media pages are visually appealing, flowing with relevant content and building a loyal following that increases success of your business.
“You should be socialising with your audience on social media.”
KELLY FERRIS
DESIGN BRIEF:
A group of 20 students from ‘Southern Cross University’ (including myself) were granted a New Colombo Plan scholarship to support wildlife conservation projects in Sumatra, Indonesia. Many of the students requested some posters to display at their fundraising events for ‘Save Indonesian Endangered Species Fund’ and to post online in their social media feeds.
OUTCOME:
A series of posters were created using images supplied by ‘Save Indonesian Endangered Species Fund’ for future exhibitions and events, including fundraising activities organised by ‘Southern Cross University’ student scholarship recipients. While these designs received great feedback from all of the students and staff involved, they also gained a lot of attention from the wider public which lead to a significant increase in donations and support.
DESIGN BRIEF:
To create a poster to promote a New Year’s Pool Party school holiday event for ‘Kempsey Healing Together’ and other associated organisations, including ‘Ready Mob’. The design was aimed at the youth and families in the Kempsey region.
OUTCOME:
An All-In-One Poster was created from this single design to allow for single-side printing in A4 and A3 sizes, as well as double-sided printing for A4 and A5 flyers. The final design can also be cropped in a variety of different shapes and sizes for publishing on all popular social media platforms. This design received amazing feedback from the whole team at ‘Kempsey Healing Together’, ‘Ready Mob’, staff from the organisations involved and many residents in the local community.
DESIGN BRIEF:
Create a series of templates for ‘Sirius Technology’ to edit for promotion of their recruitment services and ongoing job vacancies on LinkedIn and other social media sites.
OUTCOME:
These concepts for ‘Sirius Technology’ were designed to incorporate existing branding style elements found on their website and other digital marketing platforms. The feedback on these designs was really positive and the staff reviewing the concepts were very impressed with the strong cohesive use of their existing branding elements as well.
DESIGN BRIEF:
The team from ‘Cream Collection’ wanted to update the colours and styling of their existing website to create a more cohesive look across all of the pages.
OUTCOME:
These concepts were designed for ‘Cream Collection’ using a new balance of their existing branding style elements, with less green and more cream so that their dark grey logo and product images are the most dominant features of their site. New square images were created for the Blog and How-To pages that could easily be shared on Instagram and social media platforms with links back to the website as well.
