A successful campaign will grab the attention of your audience, communicate your message clearly and generate more interaction from your target market. From strategy and concepts to media distribution and analysis of marketing activities – your campaign should ideally be creative, cohesive, and cost-effective.
“Great marketing should be an investment that increases income, not just another expense.”
KELLY FERRIS
DESIGN BRIEF:
A group of 20 students from ‘Southern Cross University’ (including myself) were granted a New Colombo Plan scholarship to support wildlife conservation projects in Sumatra, Indonesia. Many of the students requested some posters to display at their fundraising events for ‘Save Indonesian Endangered Species Fund’ and to post online in their social media feeds.
OUTCOME:
A series of posters were created using images supplied by ‘Save Indonesian Endangered Species Fund’ for future exhibitions and events, including fundraising activities organised by ‘Southern Cross University’ student scholarship recipients. While these designs received great feedback from all of the students and staff involved, they also gained a lot of attention from the wider public which lead to a significant increase in donations and support.
DESIGN BRIEF:
To create a series of 4 billboards to promote the ‘Butt Out Kids About!’ Who Are You Sharing Your Smoke With? campaign for ‘Ready Mob’. These billboards needed to feature Indigenous children from each of the four towns on the Mid North Coast of Australia where each of these would be displayed, including Port Macquarie, Macksville, Coffs Harbour and Kempsey.
OUTCOME:
These billboards were created in collaboration with designers from ‘Ooh Media!’ and the team at ‘Ready Mob’ with a great response from each of the local communities. The designs included a competition to win NRL (National Rugby League) Grand Final tickets, accommodation and other prizes via an entry form on their website. These billboards were part of the ‘Butt Out Kids About!’ Who Are You Sharing Your Smoke With? campaign which also included TV commercials.
DESIGN BRIEF:
Tom had left his cello on the side of the road after busking in Brisbane, Australia and had been trying hard to find it for over six weeks. ‘Tom and Charlie’ decided to hire me to help with their marketing efforts to ‘Find Tom’s Cello’ and increase the chances of his much loved instrument returning to him.
OUTCOME:
A new poster design was created in various sizes for promoting around Brisbane and the Northern Rivers region, on social media platforms, as well as distributing through the crowd and displaying on stage while ‘Tom and Charlie’ performed at the ‘Splendour in the Grass’ Festival in Byron Bay. Our ‘Find Tom’s Cello’ campaign lead to interviews with ABC Radio and other local media outlets, with the cello found and returned to its very grateful owner in less than six days!
DESIGN BRIEF:
An international design competition was held to create a pitch deck in Powerpoint for ‘Arnott Capital’ to use when promoting their wholesale investment services to potential clients. The design needed a strong corporate look using existing branding style elements to appeal to their professional target market.
OUTCOME:
This pitch deck design was awarded First Place in the competition and received amazing feedback from ‘Arnott Capital’. There were over 20 pages in the final pitch deck with a small sample of selected pages shown below.
DESIGN BRIEF:
A pitch deck was needed for ‘Green Farm Laboratory’ to use in marketing their new greenhouse design to potential investors and clients. Their existing pitch deck was black and white text with a few cartoon images and did not have the professional look that they wanted to successfully appeal to financial investors.
OUTCOME:
The new pitch deck design was totally revamped with a new branding style, layout and content to give ‘Green Farm Laboratory’ a more professional image and to clearly summarise the business proposal to potential investors. Key information was taken from their existing pitch deck and business plan with a stronger focus on financial forecasts and the benefits to all stakeholders. The final design exceeded the expectations of ‘Green Farm Laboratory’ and generated a significant increase in meetings with interested investors. The pitch deck had 22 pages with samples (excluding financial tables and top secret information) below:
